Ineffective advertisements are the worst investment ever made. They not only waste your money, leaving you substantially bankrupt, but also destroy the reputation of your product, making it appear less charming or even fake. Where ineffective campaigning has its flaws, a good one has enough merits worth trying for. According to the record, around 75% of the customers come to try the product solely after being influenced by good commercials, while only the remaining 25% become associated with the brand after hearing about it from friends or flipping through the user ratings.
Some easy tips to reward your efforts:
Many people put tremendous effort into advertising their products. They hire professionals and plaster ads everywhere from billboards to cyber world and even try SMS marketing in Dubai. Yet, the outcome isn’t as great as expected. In order to ensure that all the energy you put into striving for advertisement isn’t wasted, the following tips should be considered:
- Choose what sort of public you want to attract. You must be clear about who you want to work on and then focus on that portion of the population only. Decide the age group first of all and direct the advertisement accordingly. Use funky attire for young adults; also use Facebook and Twitter to reach to them. Next, pay heed to the language as many times use of foreign or improper language fails to convey the idea and the advertisement goes, more or less, to waste.
- Avoid the unnecessary information and focus solely on the positive features of your company. No matter how much you have to struggle, highlight the benefits of your company, its past experience and bestsellers. This will build the users’ confidence in your agency and will push them into trusting you enough to try the new product.
- Never stop advertising. Use as many modes of advertisement as you can. Get it printed in the newspapers, publish flyers to be distributed in front of cinemas or railway stations and hire online advertising agencies to keep the heat up online. The more means you utilize, the more the likelihood of reaching the target public. This however is not the only approach, you have to filter the content of each and every add carefully otherwise the number of ads will be nothing less than a stigma for your reputation.
- Decide a logo or a copyright image for your product, making it easier for you to advertise it and for people to recognize it. People are more likely to remember visual images and can easily relate to it when a similar picture pops up in future.
Spend the money at the right time. Set your priorities. Though advertising is no doubt the first step, it is nevertheless the only step that needs to be taken. Don’t hesitate to spend on it but don’t outrun your budget. Keep enough cash for future prospects like developing sequels, etc. Also, do not invest on commercials when the time is right for funding other projects. For more information, please visit http://www.smsmarketing.ae.